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Global Hotel Alliance & GHA Discovery


Global Hotel Alliance (GHA): A Unique Collection of Independent Brands

Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, founded in 2004. Modeled after airline alliances, GHA brings together a diverse collection of hospitality brands, offering travelers a wide range of options across the globe. With over 800 hotels spanning 40 brands in 100 countries, GHA provides a unique platform for independent hotel chains to compete with larger, global hotel groups .Key features of GHA include:

  • A shared technology platform for member brands
  • A multi-brand loyalty program, GHA DISCOVERY
  • Over 27 million members as of 2024
  • A collection of upscale and luxury hotels that currently include
    • Anantara,
    • Araiya,
    • Avani,
    • Campbell Gray,
    • Capella,
    • Corinthia,
    • Discovery Destinations,
    • Divani,
    • Doyle,
    • Elewana,
    • Fauchon,
    • GLO,
    • JA Resorts,
    • Kempinski,
    • Leela,
    • Lungarno,
    • Marco Polo,
    • Mysk,
    • Niccolo,
    • NH Hotels,
    • Nikki Beach,
    • NUO,
    • Oaks,
    • Outrigger,
    • Pan Pacific,
    • PARKROYAL COLLECTION,
    • PARKROYAL,
    • Patina,
    • The Residence by Cenizaro,
    • Shaza,
    • Sukhothai,
    • Sun International,
    • Tivoli,
    • Ultratravel Collection and
    • Viceroy.

GHA DISCOVERY Loyalty Program

GHA DISCOVERY is the alliance's award-winning loyalty program, designed to reward members for their stays across the entire GHA network.

Membership Tiers

GHA DISCOVERY offers four status tiers:

  1. Silver (entry-level)
  2. Gold
  3. Platinum
  4. Titanium

Members can progress through tiers based on room nights stayed, dollar value spent, or by staying at multiple brands.

Earning and Redeeming

  • Members earn Discovery Dollars (D$) on eligible purchases, with rates ranging from 4-7% based on tier status2.
  • D$1 equals USD 1, providing clear value for members4.
  • D$ can be redeemed for hotel stays, room upgrades, dining, spa treatments, and other experiences.

Key Benefits

  • Member Rates: 10% or more savings on direct bookings.
  • Room upgrades (availability-based)
  • Late check-out options
  • Welcome amenities for higher tiers
  • Access to Local Offers and Stay Offers

Unique Features

  • Brand Explorer Program: Achieve Platinum status by staying at two brands within a calendar year, or Titanium status by staying at three brands.
  • Experiences: Curated activities connecting members with authentic local experiences.

pointsNplaces.com: Your GHA DISCOVERY Expert

As an expert on the GHA DISCOVERY program, pointsNplaces.com can provide valuable insights and recommendations to help members maximize their benefits:

  1. Tier Strategy: Advice on efficiently achieving higher status tiers, including leveraging the Brand Explorer Program.
  2. Earning Optimization: Tips on maximizing D$ earnings through strategic bookings and promotions.
  3. Redemption Value: Analysis of the best ways to redeem D$ for maximum value across the GHA network.
  4. Program Features: Detailed explanations of unique program elements like Local Offers and Stay Offers.
  5. Promotion Alerts: Updates on limited-time offers to boost earnings or unlock special perks.

By utilizing the expertise of pointsNplaces.com, GHA DISCOVERY members can navigate the program more effectively, ensuring they extract the most value from their loyalty to the diverse collection of GHA brands.

Our guide to GHA Discovery looks at the program's features, some of which are uniquely appealing.